Every content writer faces this SEO decay issue for his or her posts and no one in the writing industry is left in this particular scenario. People use Google a lot for searching for something important and interesting and when your article is related to that query but is not reachable by that particular person, it means your content has been facing content decay and needs refreshments.
Now you have one question in your mind. Why is my old article which had traffic at some time facing SEO decay now?
The answer is Google algorithm and analytics. Google search engine prefers new, unique and refreshing content and its ranks change from time to time. When a new article comes into the market with a unique style and very fresh content on the same particular topic, Google ranks it as the first in the list and your old article is lost somewhere.
Now the problem is how can we deal with such situations, for finding the solution read the complete article carefully.
In this article, you will know the answers to every question regarding SEO decay. What you should do is continue reading.
In today’s article, we are going to cover these topics as mentioned below
- What are the challenges?
- How to update?
- Adding more content
- Evaluate the results
- Inserting keywords
- Conclusion
What are the challenges?
You would have heard the term content overload. Sometimes unnecessary lines and irrelevant segments make an article overload and bulky. Try to provide only relevant materials in your post or article to make it rank on Google.
When you put all your effort into writing an article and after having some decent traffic it starts to decay, then it becomes overwhelming. Content decay is a natural process. Don’t judge the quality of your content on this basis. That particular old article which is facing SEO decay is still valuable and just needs some improvement and refreshment.
As an example, any new article which you have posted doesn’t get traffic in an instant but after some time it witnesses an uptick and after that, it will be followed by content decay. This is entirely a natural process and happens with every post.
Now what is important is that how can we turn our old article into a new one? let’s find out.
There are two relatable options present in this scenario. First, you must write a new article and the second option you have to revive and update this old article. Both options are appropriate.
Here is one important thing that you must take care of. Don’t update or optimize all your old posts or content. You have to do it with only those contents which need optimization and refreshment.
How to update?
Select those articles which need your attention and support for gaining traffic. For instance, you wrote an article one or two years ago and now it is losing traffic strength. In that situation, you need to update your old article with new statistics that are ranking on Google.
Do the research and find new data and calculations according to the topic of your old article and update it with a note or the date when you update this article. For example, you wrote an article about something that was trending in that particular year when you wrote it, now you can update it with new trends of this year as a comparison. It makes it a new and unique article with few updates.
Find and search what is trending on Google nowadays and update it on your article from time to time and with relevant data. It is a very important fact that we ignore but this little change in your old articles makes it again top ranks on Google.
Adding more content:
Sometimes a thin article creates an issue of lagging behind in ranking on Google. Insufficient content makes an article not interesting and we all know Google doesn’t like it. That’s why don’t steal time from writing and make it the best.
How to know how much content our article needs?
I know you guys are thinking about this question and here is the solution. Search on Google for that particular topic and read those first appeared articles and count their words, headings and richness of their content. Now you have an idea about what your article lacks. You can also use the “people also ask” section that pops up on Google when we search for something. You have to understand what Google likes and needs.
Evaluate the results:
There are many tools available in the online market to know the traffic and rankings of your article and it becomes more important when you have recently updated your article. Measure results after attempting experiments for the refreshment of your old articles and understand if it needs more work or not.
If your updated article is getting traffic and improving better than before, you have done your job and don’t do or try any further unnecessary ideas. Now you can work on your next article.
Inserting keywords:
Every SEO writer knows the term “keywords”. This short term has the power to turn any old and non-famous article into a new and unique article which would rank on Google definitely. Keywords are not just for use in new articles. You can use it in your old articles to prevent SEO decay.
Finding keywords is not a difficult task. You can do it with ease with some techniques. Search a little bit about what is trending nowadays and what people are searching for through Google. Type one word among those trending words and note down carefully what Google suggests next word. Eventually, you have your relatable keywords and by using these keywords in your old article, you can save it from SEO decay.
Do some research and find new and relevant keywords on Google search. Add those important keywords in your old article which is lost ranking and update it. Now you can definitely see results after some time and try this theory in the next article.
Conclusion:
The progress of your article is based on your daily hard work. By performing the above tips carefully you will get desired results. Things need time and it is not a single day’s work. You have to do daily research not only for your new upcoming articles but also for your old articles which need your attention. A little knowledge of SEO and doing little hard work with smartness save your articles from SEO decay. We will come back with a new and informative article till then keep supporting us. If you want to hire a professional team to handle all your work then search for SEO Perth results and you will get a list of professionals who can guide you.